Isaac Wilson is a data driven enthusiast. He started out analysing online shopping data in 1999 for the completion of his Masters degree at Auckland University. Since university he worked in the intersection of marketing/statistics/and IT working in both client and agency roles.
In 2011 Isaac founded Litmus Datatech Ltd which specialises in providing thought leadership and technical solutions to organisations wanting to embrace a data driven approach.
Litmus is a team of 7 specialists that bring together the best of IT development, statistical rigour, beautiful visualisations, and solid business thinking.