John is a Harvard University graduate with a successful track record in innovation, strategy and growth across a myriad of consumer driven sectors. John founded the UK’s largest juice bar chain, Lovejuice and successfully sold the business to Smedvig Capital in 2007. John went on to work with numerous consumer goods brands including Cherrygood which he founded and was acquired by Gerber Refresco. John was Chief Innovation and New Business Officer at Sanoma Media. John’s remit was wide ranging but involved the running of Sanoma Ventures, a €40 million digital investment fund and to drive strategic innovation. John joined the innovation and growth consultancy RevelX in Amsterdam as a partner before relocating with his family to New Zealand in 2017. John has been a trusted advisor to a number of consumer driven companies in New Zealand and Australia where he has been instrumental in driving operational and sustainable growth. John joins LMAC with a growth mandate. John will add deep experience in strategy, innovation and execution along with his practical skill sets of getting the tough stuff done to enable sustainable growth.